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Research Note Details:
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Healthcare Destinations in Asia                                                                                                                                                                                     
Product Ref: 05/246RN Company: N/A

Product Type: Research Note Industry: Health Care Equipment & Services

Related Product(s): N/A
Authors: Bennett Yim   Phoebe Ho
Healthcare tourism is emerging as a growing source of revenue in tourist destinations in Asia. The target markets are customers from developed countries with over-crowded and expensive medical services at home. This note provides a survey of how healthcare tourism is being developed in select Asian countries. Emphasis is placed on the marketing efforts employed by the various countries in positioning their services and developing this promising market segment. The respective roles of the public and private sectors are compared and contrasted.
Functional Area : Marketing

Issues: Healthcare tourism, health services, destination marketing, place marketing, market positioning, niche market
Length: 13 pages Country: India
Singapore (Rep. of)

Pub. Year: 2005 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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