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Research Note Details:
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China Beer Industry 2004    
 
Product Ref: 05/222RN Company: N/A

Product Type: Research Note Industry: Food, Beverage & Tobacco

Related Product(s): N/A
Authors: Zhigang Tao   Li Dongya
This industry note describes the landscape of China's beer industry and its competitive environment in 2004. It depicts the industry characteristics (i.e. demand, products, sales channels, segmented markets, and imports). The industry note also profiles the major local and foreign players in the market, their expansion strategies and entry modes, analyses the major industry issues, and provides insights into the future development of the industry.
Functional Area : Economics & Business Policy
Marketing
Strategy & General Management

Issues: Competition; Market analysis; Expansion strategy
Length: 18 pages Country: China (People's Rep. of)

Pub. Year: 2005 Level of Difficulty: 2
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
A web based copy of the research note can be found here.
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