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Competition in the Taxi Industry: Taxi Branding in Hong Kong  
 
Product Ref: 05/217C Company: N/A

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
Bound by fixed fares and licence quotas set by the government, it is difficult to compete either on price or service in the Hong Kong taxi industry. This case highlights different modes of competition for taxis and provides a basis for policy discussions on raising the quality of taxi services.
Functional Area : Economics & Business Policy

Issues: Differentiation in the taxi industry, Price and Quality Competition among Taxis
Length: 20 pages Country: Hong Kong SAR

Pub. Year: 2005 Level of Difficulty: 1
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
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Case (05/217C) HK$58 / US$7.5
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