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A Fishery Tale: Wholesale Fish Marketing in Hong Kong  
 
Product Ref: 05/208C Company: N/A

Product Type: Case Industry: Food, Beverage & Tobacco

Related Product(s): Teaching Note
This case investigates the role of Fish Marketing Organisation (FMO) in wholesale fish marketing in Hong Kong. The statutory requirement for the fishermen to sell their harvests through the FMO, a legal monopoly on wholesale trading of fish creates an artificial and prohibitive barrier for the emergence of a firm, which can vertically integrate marine fishing and fish food manufacturing activities. Despite being a monopoly, FMO recorded eight straight years of deficit in 1992-2000. Reasons for FMO's inefficiency are identified. The findings provide a factual base for rethinking the future role of FMO within the supply chain of marine fish in Hong Kong.
Functional Area : Economics & Business Policy

Issues: Hong Kong; Fish Market; Vertical Integration, Wholesale Marketing
Length: 18 pages Country: Hong Kong SAR

Pub. Year: 2005 Level of Difficulty: 1
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
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