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The Shanghai Property Market and Hong Kong Developers    
 
Product Ref: 04/197C Company: Cheung Kong (Holdings)
Hang Lung Properties
Henderson China
Kerry Properties
New World China Land
Shui On Group
Sun Hung Kai Properties
The Wharf (Holdings)

Product Type: Case Industry: Real Estate

Related Product(s): Teaching Note
Once considered Asia's most important economic city, Shanghai had by 2003 re-emerged as a vibrant and vital metropolis. It had become the leading centre for commerce, finance and transportation in the Chinese Mainland, as well as a major manufacturing centre. One of the manifestations of Shanghai's new-found wealth was a rapidly expanding property market. Shanghai's property market had gone through booms and busts in the 1990s, and by 2003 was in the midst of another upturn. However, by the latter portion of 2003, some analysts worried that the property market was overheating and that a "bubble" was potentially in the offing. As the largest group of non-Mainland Chinese investors in the Shanghai property market, Hong Kong-based developers had been responsible for some of the most ambitious developments in the city. Several of these developers, including some with massive projects in process, had begun to become wary of conditions in the Shanghai market. The questions that faced them all were how the market would evolve and how they could best position themselves for the future.
Functional Area : Economics & Business Policy
Strategy & General Management

Issues: Shanghai property market, Hong Kong property developers in Shanghai
Length: 33 pages Country: China (People's Rep. of)

Pub. Year: 2004 Level of Difficulty: 3
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
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Case (04/197C) HK$58 / US$7.5
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