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Case Details:
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TradeCard: Expanding into China                                                                                                                                                                                                                
Product Ref: 03/172C Company: TradeCard Inc.

Product Type: Case Industry: Software & Services

Related Product(s): Teaching Note
The case features TradeCard Inc., a New York-based financial supply chain service provider, and its plan to expand into the China market. The case discusses how a structured B2B online payment system such as TradeCard can be marketed in China and how TradeCard Inc. can create a critical mass of users in China.
Functional Area : Management of Information Systems

Issues: Viral Marketing (VM) Strategy, Marketing in China, B2B Marketing Strategy, International Trade
Length: 14 pages Country: China (People's Rep. of)

Pub. Year: 2003 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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Case (03/172C) HK$58 / US$7.5
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