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Case Details:
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Online Business Valuation: No Bang, No Buck for Orientation.com    
 
Product Ref: 03/168C Company: Orientation.com
Telenor Mobile

Product Type: Case Industry: Software & Services

Related Product(s): Teaching Note
The Case examines Orientation.com's approach of developing global content capability and its market advantages and disadvantages as a result of localising its resource bases. In a post-bubble technology market in early 2000, Orientation.com faced fierce competition for capital, any funding for dot.com based businesses was likely to occur through corporate takeovers by traditional companies. Orientation.com could only survive if it provided a strategic fit to a large corporation or added financial value based on its global content proposition. A likely suitor was Telenor Mobile, a large European telecommunications provider that was interested in exclusively accessing Orientation.com's worldwide content and delivering it to its own customer base. Telenor Mobile had to decide whether Orientation.com's valuation and capabilities made it suitable for acquisition.
Functional Area : Finance & Investments
Management of Information Systems
Strategy & General Management

Issues: Internet Valuation, e-Business Valuation, Internet Strategies, Business Model, Portal Market
Length: 15 pages Country: Global

Pub. Year: 2003 Level of Difficulty: 2
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
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Case (03/168C) HK$58 / US$7.5
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