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Go2xpert Limited: Finding the Right China Strategy                                                                                                                                                                                                                
Product Ref: 03/171C Company:

Product Type: Case Industry: Commercial Services

Related Product(s): Teaching Note
Authors: Simon Lam   Vincent Mak
In January 2000 when the internet boom swept through Hong Kong, Nelson Siu and a few friends started a recruitment website called Go2xpert. After the internet bubble burst, Siu and his colleagues were forced to change their business model. They saw an opportunity to help Hong Kong companies recruit Mainland Chinese professionals. However, relocating Mainlaind professionals to Hong Kong proved to be difficult because of complicated immigration procedures and requirements. Go2xpert Ltd. was once again forced to change its model. The case can be used to illustrate how Hong Kong SME entrepreneurs take advantage of opportunities presented by the Chinese market. The case also sheds light on how SME's must adapt their strategies, manage their operations, and market their business in order to succeed in a rapidly changing business environment.
Functional Area : Economics & Business Policy
Strategy & General Management

Issues: Starting a Business, Adapting Business Strategy to a Rapidly Changing Business Environment, Mainland China's Human Resources Market; China Entrance Consulting
Length: 5 pages Country: Hong Kong SAR

Pub. Year: 2003 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This is a part of The Trade & Industry Department SME Case Series
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