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Case Details:
Email to a friend
Australia Post: Towards the Online Economy with netPOS                                                                                                                                                                                                            
Product Ref: 03/166C Company: Australia Post

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
This case is about how the "old economy" of the traditional postal service has changed over time and how Australia Post is adapting to the many pressures that threaten its existence. With increasing adoption of email as a means of communication, increased competition as a result of deregulation, and the strain of servicing a country with huge distances between inhabited locations and low population density, Australia Post needed to find a solution that would ensure the long-term viability of its business. The retail sector, with its 4,000 plus post-office outlets, processed many different types of across-the-counter financial transactions, including banking transactions and utility payments. A project team was established to address the fundamental issue of how the IT infrastructure could be tailored to enable retail outlets to generate future revenue flows for Post. However, having established the Internet-based infrastructure to connect the extensive chain of retail outlets, the question was whether this new infrastructure would successfully entice third parties to buy into the model.
Functional Area : Economics & Business Policy
Management of Information Systems
Strategy & General Management

Issues: IT infrastructure, Business Model, Business Strategy, Project Management
Length: 20 pages Country: Australia

Pub. Year: 2003 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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Case (03/166C) HK$58 / US$7.5
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