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Extending an Electronic Trade Network to Sustain Competitive Advantage  
 
Product Ref: 01/107C Company: Tradelink Electronic Commerce Ltd

Product Type: Case Industry: Software & Services

Related Product(s): Teaching Note
Discusses Tradelink's strategy for extending its electronic trade network to neighboring countries. Focuses on building alliance strategy, identifying the value added that can be generated through integration of cross-country trade networks, and transitioning from a quasi-government organization to one that is market driven. With the expiry of the franchise at the end of 2003, Tradelink had to address three concerns: How can Tradelink maintain customer loyalty? How can it ensure continued growth and maintain its leadership in shaping e-commerce developments in Hong Kong and beyond? and What is the appropriateness and value of having a Pan-Asia e-Commerce Alliance? In 2001, Tradelink had a user base of over 53,000 companies.
Functional Area : Economics & Business Policy
Management of Information Systems
Marketing
Strategy & General Management

Issues: Electronic Commerce, Business Strategy, Strategic Alliances
Length: 8 pages Country: Hong Kong SAR

Pub. Year: 2001 Level of Difficulty: 1
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
This case is UGC funded.
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