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BondsinAsia: Trading Bonds on a Global Franchised e-Platform  
Product Ref: 01/127C Company: BondsinAsia

Product Type: Case Industry: Banks & Diversified Financials

Related Product(s): Teaching Note
Authors: Ali Farhoomand   Francois Roy   Mary Ho
One of the most frustrating part of trading bonds in Asia today is that prior to placing a trade, buyers and sellers must spend hours phoning dealers to get quotes and aggregating market research. In July 2000, HSBC, Deustche Bank and Citigroup joined forces with Bridge e-Markets to form BondsinAsia (BIA), which aimed at facilitating the trading of Asian fixed-income securities. Officially launched in January 2002, BIA rolled out an electronic trading system in Hong Kong and Singapore. The system replaced paper and telephone information gathering by giving access to on-line price and research information to market participants on an instantaneous, 24/7 basis. As BIA was preparing to expand its portal to other markets, a number of questions remained on many industry players' minds. How would the legal, regulatory and technical issues affect BIA's cross-market franchise model?
Functional Area : Economics & Business Policy
Management of Information Systems

Issues: Electronic Commerce, Antitrust Laws, Regulation, Bonds, International Business
Length: 13 pages Country: Asia

Pub. Year: 2002 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information:
This case is UGC funded.
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