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Australia's Investment 2000 Proposition  
Product Ref: 99/60C Company: N/A

Product Type: Case Industry: Public Policy & Strategy

Related Product(s): N/A
Shortly after Sydney was declared as the site of the 2000 Summer Olympic Games, a public-private investment promotion partnership initiative, Investment 2000, was introduced to promote Australia as a business location in the Pacific Rim. The partnership, which included Westpac Banking corporation (Australia's first bank and oldest public company), Telstra (Australia's largest telecommunication carrier), Invest Australia (the Government's national investment agency), and the Department of State and Regional Development of New South Wales, sought to position Australia as a place with strategic proximity to Asian markets, and to enhance its attractiveness as a foreign direct investment destination. This case is one in a set of cases that focus on specific Asian economies and on critical issues within those economies. It is designed to help students understand the forces influencing the multinationals' strategies and investment patterns, and how a country needs to structure its policies and incentives to encourage specific goals.
Functional Area : Economics & Business Policy
Strategy & General Management

Issues: International Business, Economic Competitiveness, Regional Development
Length: 25 pages Country: Australia

Pub. Year: 2001 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
This case is UGC funded.
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Case (99/60C) HK$58 / US$7.5
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