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Case Details:
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Seven-eleven Japan: Venturing into e-Tailing                                                                                                                                                                                      
Product Ref: 99/67C Company: Seven-eleven

Product Type: Case Industry: Retail & Wholesale

Related Product(s): Teaching Note
Authors: Ali Farhoomand   K. K. Tan
Not content with nine million customers per day, Toshifumi Suzuki, the Chairman and Chief Executive Officer of Seven-Eleven Japan Co. Ltd., was looking for ways to attract more customers and more sales. Fascinated by the optimistic outlook on the growth of business-to-consumer (B2C) e-commerce in Japan, he contacted several prominent Japanese companies to explore the possibility of working together to launch the biggest B2C e-commerce Web site in Japan. Suzuki knew that successfully launching and operating a B2C e-commerce business in Japan, known for its citizens' hesitancy to buy on-line, could be a big coup for him. His challenge now was to convince his would-be partners that he had a potentially successful and lucrative business model. Set in December 1999, this case is primarily about the aspiration of Suzuki to establish a business-to-consumer e-commerce venture targeted at Japanese consumers. This case depicts the obstacles that he faces and the methods planned to overcome these obstacles.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: Assessingg a Business Model, Electronic Commerce
Length: Text: 13 pages
Exhibits: 6 pages
Country: Japan

Pub. Year: 2000 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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