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Acer in 2001: The Reorganisation                                                                                                                                                                                                            
Product Ref: 01/131C Company: Acer

Product Type: Case Industry: Technology Hardware

Related Product(s): Teaching Note
In July 2001, Acer, Taiwan's best-known company, was in the midst of an ambitious reorganization. The goal was to reverse flagging sales in Acer's branded computer and peripherals businesses and to address the concerns of major clients of its contract manufacturing business. The reorganization would involve splitting the company into three parts, massive layoffs, a shift in geographic focus, and a complete change in business philosophy. Acer's chairman and cofounder Stan Shih had personally taken charge of the reorganization, signaling the seriousness of Acer's position and his commitment. However, questions remained as to whether the reorganization would be effective in meeting Acer's challenges and turning the company's fortunes around. This case can be used to teach strategy development in volatile environments, the challenges of creating a successful brand, and the links between company strategy and location advantages and disadvantages.
Functional Area : Human Resource Management
Strategy & General Management

Issues: Reorganisation, Strategic Planning, Corporate Strategy
Length: 29 pages Country: Asia

Pub. Year: 2002 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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