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Computer Reservation Systems : An Industry of Its Own                                                                                                                                                                                      
Product Ref: 98/20C Company: N/A

Product Type: Case Industry: Hotels, Restaurants, Leisure
Retail & Wholesale
Software & Services

Related Product(s): Teaching Note
Authors: Ali Farhoomand   Andrew Lee
Computer Reservation Systems (CRS) vendors have enjoyed an indispensable role in the travel industry--75 to 80% of all airline bookings are made by travel agents using CRSs. But by mid-1998, their solid position in the industry is being threatened by two forces: the websites run by airlines that are capable of accepting bookings directly from customers, and a new CRS, supported by travel agencies around the world, called Genesis. It is scheduled to go on trial in 4th quarter of 1998 and for launch in 1999. Teaching Purpose: The objective of this case is for the students to recognize these two threats, analyze the nature of them, and devise a number of strategies to counter them.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: Airline Industry, Competitive Strategy
Length: 17 pages Country: Global

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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