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Travelling via the Web: The Changing Structure of an Industry  
Product Ref: 98/22C Company: Various

Product Type: Case Industry: Hotels, Restaurants, Leisure
Retail & Wholesale
Software & Services

Related Product(s): Teaching Note
Authors: Ali Farhoomand   Andrew Lee
The proliferation of web-based electronic commerce (EC) appears to have disintermediation and reintermediation effects on industry structure. In the travel industry, the primary intermediary of the industry, i.e., travel agencies, will be affected most. The 1990s have witnessed a burgeoning of travel-related web sites. As far as web-based EC is concerned, various estimates have indicated that on-line travel sales will continue to grow exponentially through 2002. Skeptics, however, still believe that people prefer to deal with a human travel agent. Opinions are certainly divided, but both the number of web sites and the Internet user population are growing continuously. Can traditional travel agencies really afford to be complacent? What should they do given these circumstances?
Functional Area : Management of Information Systems

Issues: Competitive Strategy, Electronic Commerce, Industry Analysis, Industry Structure
Length: 25 pages Country: Global

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
This case is UGC funded.
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