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Case Details:
Email to a friend A B2B Exchange  
Product Ref: 00/91C Company:

Product Type: Case Industry: Materials

Related Product(s): Teaching Note
Authors: Ali Farhoomand   K. K. Tan
Forging strategic alliances was a common method employed by operators of steel portals to expand their repertoire of services and to enhance the e-commerce capabilities of their sites. Those that aspired to promote and cement their presence in other countries had gone further by signing agreements with indigenous companies to leverage on their knowledge of and familiarity with the local industry. It can be seen that regardless of their country of origin, these steel portals had taken a similar strategy to attract more users to their sites. iSteelAsia has been employing the same strategy to offer a range of third party services and to create affiliated portals in other countries. However, in an unprecedented move, it is taking a step further. Instead of finding a strategic partner to promote its presence in other countries, it is proposing to acquire an equity interest in a steel trader.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: Conditions for B2B E-commerce, Growth Strategy
Length: 19 pages Country: Hong Kong SAR

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information:
This case is UGC funded.
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