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Case Details:
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EIU's ViewsWire: New Wine in a New Bottle  
Product Ref: 99/56C Company: EIU

Product Type: Case Industry: Media

Related Product(s): Teaching Note
In seeking to adopt new technology and to establish a web presence, the EIU discovered that one of its competitive advantages was its own intranet and its own databases--effectively its own knowledge system. In so doing, the EIU has ended up creating a new product, ViewsWire, which some within the organization speculate is in fact a new genre. Neither a wire service nor a traditional publication, if it works it will fall somewhere between a newsletter and an information service; between a publisher and a consultancy. This case focuses on the opportunities that the networking technologies underlying the web provide, and the impact on internal processes of integrating the company's intranet with its distribution platform over the Internet. Teaching Purpose: To examine the impact of new media technologies on the old media businesses; to examine the integration of a corporate Intranet with the Internet: how they mesh together, what changes in work processes are required, what problems arise from streamlining the value chain; to examine the strategic information resources within a company, where they reside and how they can be leveraged; to examine the differences between a company's "public" and "private" (or internal) networking objectives; and to discuss the various approaches to web publishing and to question the assumptions (such as revenue generation) behind these approaches.
Functional Area : Management of Information Systems

Issues: Integration of Intranet and Internet, Strategic Information Resources
Length: 20 pages Country: Hong Kong SAR

Pub. Year: 2000 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: RELATED SITE:
This case is UGC funded.
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Case (99/56C) HK$58 / US$7.5
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