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Dairy Farm Group - Electronic Commerce Advantage  
Product Ref: 99/35C Company: Dairy Farm Group

Product Type: Case Industry: Food, Beverage & Tobacco

Related Product(s): Teaching Note, VCD
The Dairy Farm Group of Companies (DFG) was a major food retailer based in Hong Kong with operations in a large number of major cities in Asia Pacific. It started witnessing a fall in its sales volume coincident with the start of economic uncertainty in the Asian countries around June 1997. Additionally, it faced competitive pressures from European and US retail chains that were preparing to establish a foothold in the growing and increasingly attractive Asian market. DFG realised that in order to remain competitive, it had to re-evaluate its business strategy. The case looks at DFGs initiative towards adopting electronic retailing as a subset of Electronic Commerce (EC) and the determinants of EC success. It also looks at the development of a technology architecture to facilitate the deployment of a consistent, enterprise wide IT that would support DFGs business strategy into the next millenium.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: Electronic Commerce, Technical Architecture, Business Process, Business Strategy
Length: 14 pages Country: Asia

Pub. Year: 1999 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information:
This case is UGC funded.
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