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Dairy Farm Group - Redesign of Business Systems and Processes  
Product Ref: 99/45V Company: Dairy Farm Group

Product Type: VCD Industry: Food, Beverage & Tobacco

Related Product(s): Case, Teaching Note
The year 1997 marked the beginning of a slump in retail sales for the Dairy Farm Group of Companies (DFG), a major Hong Kong based food retailer with operations in a large number of major cities in Asia Pacific. The economic crisis that gripped the Asian countries during the latter part of 1997 was one reason. However, a major cause was the increasing competitive pressures that DFG faced from aggressive European and US retail chains that were preparing to gain a foothold in the growing Asian market. DFG realised that in order to combat competition and retain its dominant position in Asia Pacific as a major retailer, it had to change. There had to be a change in its business strategy - from that of 'buying and selling' to 'sensing and responding'. The case investigates DFGs existing business systems and processes and looks at the possibilities of gaining competitive advantage either by way of acquiring state of the art systems and technical infrastructure or through radical re-design of its critical business processes supported by technology.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: Business Process Re-engineering
Length: 23 Minute(s) Country: Hong Kong SAR

Pub. Year: 1999 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information:
This case is UGC funded.
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