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New Technologies, New Markets: The Launch of Hongkong Telecom Video-on-Demand  
Product Ref: 98/08C Company: Hong Kong Telecom

Product Type: Case Industry: Media

Related Product(s): Teaching Note
Authors: Peter Lovelock
In March 1998, Hongkong Telecom's Interactive Multimedia Services (IMS) unit launched the worldˇ¦s first commercial Video-on-Demand (VOD) system. In taking the new technology to market, how was IMS to go about generating demand for the service, and how could they forecast technological adoption rates in the market? What was the role of the government in regulating the new business environment, and what issues were associated with such large and long-term capital investments?
Functional Area : Marketing
Strategy & General Management

Issues: Convergence, Demand Creation, Strategic Forecasting, Multimedia, Video-On-Demand
Length: 19 pages Country: Hong Kong SAR

Pub. Year: 1999 Level of Difficulty: 1
This product type is available in the following language(s):      English   Spanish
Related Information: RELATED SITE: Hong Kong Telecom Interactive Multimedia Services --
This case is UGC funded.
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