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Crisis Communication: The Asian Bird Flu  
Product Ref: 98/11C Company: HK SAR Government

Product Type: Case Industry: Public Sector & Non-Profit

Related Product(s): Teaching Note
The Bird Flu virus (H5N1) was first detected in the New Territories of Hong Kong in early 1997. This strain of virus had been previously known to infect only birds but had now crossed the species barrier and infected humans. By the end of 1997, the confirmed number of cases had reached 17, and resulted in 6 deaths. The implications for Hong Kong were enormous as Bird Flu not only threatened the health and welfare of the people of Hong Kong, but it also affected on Hong Kongˇ¦s economy and reputation. In managing the Bird Flu crisis, the Hong Kong Government was faced with several challenges; it needed to communicate effectively the facts of the situation and the actions that had been taken to alleviate the situation.
Functional Area : Economics & Business Policy
Human Resource Management
Strategy & General Management

Issues: Crisis Communication, Bird Flu (H5N1), Government Policy
Length: Text: 13 pages
Exhibits: 7 pages
Country: Hong Kong SAR

Pub. Year: 1999 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: see also "Learning from Bird Flu - How the Hong Kong Government Learnt to Deal with a Crisis" (ref. 02/150C)
This case is UGC funded.
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Type Language Quantity * Unit Price
Case (98/11C) HK$58 / US$7.5
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