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Case Details:
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CaseTrust: Building Third-party e-Tailing Trust  
Product Ref: 00/95C Company: N/A

Product Type: Case Industry: Retail & Wholesale

Related Product(s): Teaching Note
In March 2000, CaseTrust, an accreditation scheme designed to promote consumer confidence in Web-based retailers, was in the third year of implementation in Singapore. This case examines a number of issues involved in the accreditation scheme, such as the legal framework required, marketing and branding strategy and technical issues. The case also examines the learning experience in Singapore and illustrates what builds trust in the B2C marketspace. It also studies how to apply CaseTrust's strategy in other countries.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: Building trust in the B2C marketspace
Length: 18 pages Country: Singapore (Rep. of)

Pub. Year: 2000 Level of Difficulty: 2
This product type is available in the following language(s):      English   Spanish
Related Information: CASE: Cold Storage (Singapore) Establishing Trust among Online Customers (Ref#00/98C)
This case is UGC funded.
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Case (00/95C) HK$58 / US$7.5
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