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Cold Storage (Singapore): Establishing Trust among Online Consumers  
Product Ref: 00/98C Company: Cold Storage

Product Type: Case Industry: Retail & Wholesale

Related Product(s): Teaching Note
Authors: Ali Farhoomand   Pauline Ng
Cold Storage, which operated a chain of 31 supermarkets located across the city-state of Singapore, was a well-established retail operation renowned for the quality of its fresh food. In June 1998, the Company launched its supermarket services on the Internet in an effort to better serve its customers. Now in June 2000, Lester Quah, Operations Director at Cold Storage, had to evaluate the factors that helped its online shoppers to establish trust in its virtual store and the value of being a member of CaseTrust, a third-party trust accreditation scheme, for promoting its online e-tailing business. This case can be used in conjunction with the case entitled CaseTrust: Building Third Party e-Tailing Trust (Ref# 00/95C).
Functional Area : Management of Information Systems

Issues: Trust in Marketspace, the Impact of Third-Party Trust Schemes
Length: 8 pages Country: Singapore (Rep. of)

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
This case is UGC funded.
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