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Toyplace Production (HK) Ltd.  
Product Ref: 98/05C Company: Toyplace Production (HK) Ltd

Product Type: Case Industry: Consumer Goods

Related Product(s): N/A
Authors: James Newton   K. K. Law   Kim Yim
Toyplace Production (HK) Ltd was producing toys on an "Original Equipment Manufacturing" basis, while other toys manufacturers were creating their own brand names, a trend which was changing the structure of the toys industry. Should Toyplace move into the branded toys market?
Functional Area : Marketing

Issues: Marketing, Strategy, Original Equipment Manufacturing, Bran
Length: Text: 6 pages
Exhibits: 8 pages
Country: Hong Kong SAR

Pub. Year: 1999 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
This case is UGC funded.
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