CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Case Details:
Email to a friend
Toyplace Production (HK) Ltd.  
 
Product Ref: 98/05C Company: Toyplace Production (HK) Ltd

Product Type: Case Industry: Consumer Goods

Related Product(s): N/A
Authors: James Newton   K. K. Law   Kim Yim
Toyplace Production (HK) Ltd was producing toys on an "Original Equipment Manufacturing" basis, while other toys manufacturers were creating their own brand names, a trend which was changing the structure of the toys industry. Should Toyplace move into the branded toys market?
Functional Area : Marketing

Issues: Marketing, Strategy, Original Equipment Manufacturing, Bran
Length: Text: 6 pages
Exhibits: 8 pages
Country: Hong Kong SAR

Pub. Year: 1999 Level of Difficulty: 1
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
This case is UGC funded.
Order This Item
Type Language Quantity * Unit Price
Case (98/05C) HK$58 / US$7.5
* Order quantity should include copies that you plan to make
   for class use or distribute for other purposes.
   You will not be shipped hard copies for cases.