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Dell: Selling Directly, Globally                                                                                                                                                                                     
Product Ref: 99/53C Company: Dell

Product Type: Case Industry: Technology Hardware

Related Product(s): Teaching Note
One of the first companies to practice the highly-touted business-to-consumer internet business model, Dell entered the PC market with a force and shook up the industry with its revolutionary, customer-oriented streamlined distribution style. On-line PC sales for Dell was a natural progression to its existing strategy; Dell realized this synergy early and was the first market entrant. The case tracks Dells' evolving business and industry and highlights its entry strategy for China.
Functional Area : Economics & Business Policy
Management of Information Systems
Strategy & General Management

Issues: Globalization, Market Penetration
Length: Text: 14 pages
Exhibits: 14 pages
Country: China (People's Rep. of)

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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Case (99/53C) HK$58 / US$7.5
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