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SCMP.COM: Strategic Repositioning of a Newspaper  
 
Product Ref: 99/51C Company: South China Morning Post

Product Type: Case Industry: Media

Related Product(s): Teaching Note
Authors: Ali Farhoomand   Eva Kwan
The South China Morning Post (SCMP) established PostNet, an electronic publishing division, in 1996 to experiment with the on-line medium. In mid-1999, the Board of Directors of the SCMP observed the meteoric rise of the Internet and the accompanying e-commerce opportunities. They resolved to seriously develop the on-line business and to re-position the SCMP from a print-based publisher to a premier on-line content provider. PostNet was renamed SCMP.com. The case may be used to illustrate the issues encountered by a bricks-and-mortar company when it transforms into an e-commerce company.
Functional Area : Human Resource Management
Management of Information Systems
Strategy & General Management

Issues: e-Commerce Business Model, Strategic Partnership, Spin-off
Length: Text: 12 pages
Exhibits: 9 pages
Country: Hong Kong SAR

Pub. Year: 2000 Level of Difficulty: 2
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
This case is UGC funded.
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