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Establishing an ECL Culture in China: Organisational Difference or National Difference?                                                                                                                                                                                                            
Product Ref: 01/103C Company: Electronic Communications Ltd (disguised)

Product Type: Case Industry: Consumer Goods

Related Product(s): Teaching Note
Authors: Gilbert Wong   Scarlet Chan   Mary Ho
Electronic Communications Ltd ("ECL") had decided to make China its second home and to seek common prosperity with Chinese people. The company knew that there were major gains to be made, but there were also risks and challenges. One of these was the management of cultural differences. An essential question facing the management was whether they should adapt ECL's management practice to the Chinese culture, or whether they should instead implement ECL's global management policies in China. Teaching Purpose: A study of how to manage cultural differences and establish a strong organisational culture in a socialist economy
Functional Area : Human Resource Management

Issues: Manage Cultural Relations, Organisational Culture in Socialist Economy
Length: Text: 10 pages
Exhibits: 3 pages
Country: China (People's Rep. of)

Pub. Year: 2001 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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