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Japan Airlines: The Impact of e-ticketing  
Product Ref: 00/78C Company: Japan Airlines

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
The case highlights the development of Japan Airlines (JAL) and the Company's efforts to address its financial problems through restructuring. The case also discusses how the changing business landscape through e-commerce has impacted the airline industry, and discusses the advent of e-ticketing as a means of cutting costs, a source of competitive advantage, and as a facilitator for further innovation towards new channels of distribution. As these rapid changes were taking place throughout the industry, JAL appeared to react passively to the adoption of the e-commerce and customer service innovations that other players were incorporating.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: E-Ticketing, Value Chain Management, Strategic Alliance
Length: 15 pages Country: Japan

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
This case is UGC funded.
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Case (00/78C) HK$58 / US$7.5
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