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Hong Kong Disneyland (B): The HKSAR Perspective                                                                                                                                                                                                                
Product Ref: 00/93C Company: Walt Disney Company

Product Type: Case Industry: Hotels, Restaurants, Leisure

Related Product(s): Teaching Note
Authors: Ko Wang   Su Han Chan   Mary Ho
In mid-1999, negotiators for the Hong Kong Government and the Walt Disney Company were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lantau. The case presents detailed information about the proposed theme park and the assumptions used by the Hong Kong Government in conducting an economic assessment of the project. It also lays out other alternatives for reinvigorating the tourism industry in Hong Kong and the development of Penny's Bay (the proposed site of Hong Kong Disneyland) in Lantau. This case is part B of a three-part case series about Hong Kong Disneyland (Part A, Part C). It may be taught on a stand-alone basis or combined into a joint-negotiation exercise where students are assigned parts to play. This case serves as a useful vehicle for students to apply project evaluation techniques to evaluate the economic benefits accrued to the Hong Kong Government by investing in a theme park.
Functional Area : Finance & Investments
Human Resource Management
Strategy & General Management

Issues: Joint Venture, Valuation, Project Financing and Risk Allocation
Length: 20 pages Country: Hong Kong SAR

Pub. Year: 2000 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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