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Pay-EZ International Digital Entreprise's Solution to On-line Microbusiness  
Product Ref: 98/19C Company: International Digital Entreprise (disguised)

Product Type: Case Industry: Retail & Wholesale

Related Product(s): Teaching Note
On-line trading continued to prosper throughout the 1990s, the credit card based electronic payment systems being the preferred mode of effecting payment. However, this payment system was not suitable for transactions valued at only a few cents or a few dollars. Minimising transaction fees or developing new systems to settle micropayments were two options. GDEs began developing a micropayment system early 1999, pay-EZ, to settle small amount transactions. Several competitive systems, Acosis and Millicent had already penetrated the market. Management was under time pressure to make pay-EZ marketable and overcome its technical and operational issues. Pay-EZs viability had to be demonstrated at the general board meeting on 18 October, 1999, two months before its official launch.
Functional Area : Management of Information Systems

Issues: Micropayment Systems, On-line Purchasing
Length: 18 pages Country: Global

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
This case is UGC funded.
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