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AdM@rt: If You Build it will They Come?  
Product Ref: 99/62C Company: AdM@rt

Product Type: Case Industry: Software & Services

Related Product(s): Teaching Note, VCD
Jimmy Lai launched adM@rt, a home-delivery shopping service, in June 1999. The concept, a virtual shopping store on a website that allowed customers to browse through competitively priced merchandise on offer, select goods and complete transactions on-line, was the first in Asia. Orders could be placed by phone, fax or through one of the retail outlets; adM@rt promised to deliver merchandise to the customer's doorstep. Lai's vision was to build a virtual shopping mall, rent out virtual store space to niche marketers, and deliver their goods and its own within a few hours of receiving an order. adM@rt experienced several start-up and mobilisation glitches as the business was new. Its business leveraged the Internet's growing consumer network, combining it with an order fulfilment and logistics infrastructure.
Functional Area : Management of Information Systems

Issues: Electronic Commerce, Technical Architecture, Virtual Retail Market, Logistics
Length: Text: 11 pages
Exhibits: 1 pages
Country: Hong Kong SAR

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
This case is UGC funded.
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