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Torrington Wuxi Bearings -From a State-owned Entreprise to a Sino-American Joint Venture                                                                                                                                                                                      
Product Ref: 99/55C Company: Torrington Wuxi Bearings

Product Type: Case Industry: Capital Goods

Related Product(s): Teaching Note
Authors: Gilbert Wong   Simon So   Eva Kwan
Torrington Wuxi Bearings (TWB) was a Sino-American joint venture that manufactured ball and roller bearings in China. When Jesse Chen, the new General Manager, arrived, the company had recorded three straight years of losses. Together with his new management team, Jesse undertook a series of measures aimed at transforming TWB from a state-owned enterprise (SOE) to a market-driven sales organisation. TWB had begun breaking even in March 1999. But the transformation process was still far from complete. And Jesse wanted to speed up the transformation, rationalise the size of the workforce without alienating the workers and craft a set of marketing strategies to leverage on the Companyˇ¦s competitive strength. The case allows for a discussion of issues related to a radical organisational change in an (former) SOE in China and the strategic considerations in entering the Chinese market.
Functional Area : Human Resource Management
Strategy & General Management

Issues: Organisational Change in State-Owned Enterprises, Change Management, Leadership, China Market
Length: 29 pages Country: China (People's Rep. of)

Pub. Year: 2000 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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