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Citibank's e-Business Strategy for Global Corporate Banking                                                                                                                                                                                                            
Product Ref: 01/130C Company: Citibank

Product Type: Case Industry: Banks & Diversified Financials

Related Product(s): Teaching Note
In 2001, Citibank's Cash and Trade Group division transformed itself from a traditional money management business into an e-business. The case discusses how Citibank integrated Internet initiatives into its traditional business to create sustainable competitive advantages. It also looks into the challenges that Citibank e-Business Group was facing in developing a single global Web-platform for multinational corporations and small-and-medium-sized enterprises.
Functional Area : Management of Information Systems
Strategy & General Management

Issues: On-line Banking Strategy
Length: Text: 11 pages
Exhibits: 2 pages
Country: Hong Kong SAR

Pub. Year: 2002 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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