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ACTonline: ACTDirect's Electronic Banking System  
 
Product Ref: 98/21C Company: Australian Capital Territory Banking Corporation Limited

Product Type: Case Industry: Banks & Diversified Financials

Related Product(s): Teaching Note
In the 1980s, Australian Capital Territory Banking Corporation Limited (later known as "ACTDirect") identified the need to continually develop information systems that would enhance the provision and delivery of its banking-related products and services. "ACTonline", an electronic banking system, was the Bank's solution to meeting the challenges of continual technological change and formed a basis upon which the Bank could build in the new millennium. By the latter part of the 1990s, however, fast and complex advances in technology changed the banking landscape. The introduction of new technologies such as the Internet, the World Wide Web, the move away from DOS-based architecture to windows-based architecture and the emergence of electronic commerce all had an overwhelming effect on the banking industry. The new electronic marketplace presented one of several challenges to management - how best to market ACTonline in the electronic commerce environment that would create and sustain a competitive advantage for ACTDirect. Other issues related to IT investment, brought into question return on investment and the management of complex technical issues, all having strategic implications for ACTDirect management.
Functional Area : Management of Information Systems
Marketing
Strategy & General Management

Issues: Information System, Information Techonology, Electronic Commerce, Electonic Banking Systems, Electronic Marketing, Competitive Advantage, Australia
Length: 13 pages Country: Australia

Pub. Year: 1999 Level of Difficulty: 1
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
This case is UGC funded.
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