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Preparing for China's Entry to the WTO: China's Airline Industry                                                                                                                                                          
Product Ref: 01/118C Company: Various

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
Authors: Zhigang Tao   Pauline Ng   Sang Xu
On 27 April, 2001, the Civil Aviation Administration of China (CAAC) announced the merger of nine airlines under its direct administration into three giants known as China Southern Airlines Group, China Eastern Airlines Group and Air China Group. By consolidating the airline industry in China, the CAAC intends to help the domestic airlines to gain competitiveness towards an open market in preparation for China's imminent entry to the WTO. The case examines the WTO impact on China's airline industry and the appropriateness of the CAAC's decision to reform China's airline industry through consolidation. The students are encouraged to recommend alternative strategies to reform China's airline industry.
Functional Area : Economics & Business Policy
Strategy & General Management

Issues: Airline Industry in China, Strategy, Reform
Length: Text: 10 pages
Exhibits: 2 pages
Country: China (People's Rep. of)

Pub. Year: 2002 Level of Difficulty: 1
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
This case is UGC funded.
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